Attracting More Customers, Finding Good Employees, and Improving Your Customer Relation Skills

All businesses have many moving parts and pieces that contribute to or detract from their overall success. Profit margins, supply chain and inventory issues, customer relations, inflation, funding, cash flow, and competition are just the tip of the iceberg.

If you don’t want to sail a sinking ship, you need to keep your ear to the ground (or deck, maybe?) on each and every one of these. But for today, we’re going to focus on three areas that are all interconnected and can significantly impact your business — for good or for bad.

Finding Customers. Recruiting and Retaining Dedicated Employees. Developing Good Customer Service.

They are like the wheels on a tricycle; each one depends on the others to stay upright. You can have fantastic employees and great customer service, but that only works if you have the customers. Your marketing could be working like gangbusters, but if you don’t have the employees to meet the demand, you’re not going to get very far.

Continue reading for a closer look at each of these “wheels” and the actionable steps you can start today.

Finding Customers

Every business, no matter the size, wants to attract new customers. That’s why companies shell out insane amounts of green to get their message into consumers’ faces. (Check out the for the 2023 Superbowl.) But for smaller businesses that don’t have the same amount of cash and resources to devote to marketing and advertising, how do they reach new customers?

Action Steps:

Recruiting and Retaining Dedicated Employees

Having the right team in place can make all the difference for your business’s success (not to mention your sanity). But finding, hiring, training, AND keeping good employees can be pretty challenging. A revolving door makes it difficult to operate and scale; it’s like trying to brush your teeth with a mouthful of Oreos — it just keeps getting worse.

Action Steps:

Developing Good Customer Service

One of the advantages or disadvantages (depending on how you want to look at it) of the digital age is that everyone’s opinions on anything and everything can live in perpetuity online. That’s great if you’ve made someone happy, but customers will not hesitate to put you on blast if they’re unsatisfied with any aspect of your business. The best way to mitigate these scenarios is to ensure you and your team provide top-notch customer service.

Action Steps:

Originally published at

By Luigi Rosabianca of Shield Advisory Group



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